M&A Runway: The Role of Exclusivity in Shaping Streetwear Economics

Streetwear, once an underground movement, has evolved into a $185 billion global industry, attracting substantial M&A activity. High-profile deals like VF Corporation’s $2.4 billion acquisition of Supreme and Coupang’s $500 million purchase of Farfetch highlight the sector’s lucrative potential. The industry’s unique reliance on limited-edition drops and a robust secondary market, supported by platforms like…